Marketing Consulting

Simply put, we are experts in Marketing!

We are ready to step in and help you shine, whether you are a large to mid-sized business in need of a brand revamp, a smaller business or start-up, or you just need some serious help navigating the complexities of a product launch. With over 10 years of corporate marketing and communications experience, our team can help you deliver impactful impressions for your desired audience. Using our years of successful experience, we can show you exactly what needs to be done at each stage of the marketing plan, while providing options based on your specific customer base and goals.

Online Marketing Strategy

THE PLAN

When it comes to effective marketing, you first need a plan. Your marketing plan needs to outline items like Branding, Messaging, Legal, and of course (ROI)- Return On Investment. At Designs For A Cause, we have an intimate knowledge of all of these key elements. With many years of experience with both product launches and branding campaigns, we will show you the best ways to reach your audience and chart your ROI to see real results.

Branding

Creating a brand name and image that is synonymous with your identity as company, product, or service is what we are good at. An impactful brand image must also take into account the overall strategy you intend to deploy in order to convey your new brand. Elements of the marketing plan, such as your Company's or Product's Logo, should also be considered in order to make sure that they can fit on items such as apparel, websites, and social media. Did we mention that we are really good at this? Give us a call today (423)910-9516.

Media

Have you ever received a phone call from a local news reporter and they immediately start asking loaded questions? If so, then you know that you have to be selective with what you say. Despite your best efforts, sometimes media gets your statements all wrong. The media can spin your words in whichever direction they choose. Maintaining your business's good reputation is vital to your success. Sometimes it is more important to know what NOT to say. In our years of corporate communication experience, we know first-hand how challenging it can be when thrust into an impromptu media situation. Shoot us a quick message and let us help.

Messaging

What you convey in your company's outward messaging should reflect your key takeaway to the audience or customer, while also maintaining consistency. Product launches are a unique opportunity to reach your audience and build interest in your product. We are experts at building simple and direct messaging for your go-to-market campaign.

(ROI) & Measuring your Return

Show me the money! That is what charting your (ROI)-Return On Investment aims to do, and we are great at it. Not all business structures are the same, and we get that. We can help tailor a marketing strategy that includes outlining your specific goals. Goals don't just include advertisement impressions or social media interactions, but should also include the return on your efforts and investment. Whether your goals are direct revenue driven or aimed at increasing your customer base, we would love to help you realize them.

Copyright and Trademark Management and Attorney

Copyrights

Copyrights and trademarks are an essential part of doing business and they should be in your marketing plan. Protecting your company's and product's namesakes and maintaining ownership of your intellectual property is what these processes are all about. These key elements of a good marketing strategy are often complicated and confusing, as is assessing your risk to infringement. With our years of experience and network of experienced attorneys, we can help you navigate this process.

Legal

Unless you are an attorney, chances are you don't like legalese. However, understanding when legal measures are needing is critical to any marketing plan. Whether it is knowing when do deploy a simple talent release or a full-blown non-disclosure agreement, we have you covered. These legal measures can help maintain your marketing campaigns' confidentiality, while also protecting your intellectual assets and your position within the marketplace.

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